Sunday, August 23, 2020

Argumentative Paper Term Example | Topics and Well Written Essays - 2000 words

Factious - Term Paper Example This paper is an endeavor to comprehend the vexed issue of firearm control and the administrative intercessions in such manner as they relate to the responsibility for. The paper begins by confining the issue by clarifying the profoundly troublesome nature of the issue and how it is consuming the political procedure with the sour stand taken by the two sides. At that point I look at the contentions for and against weapon control and afterward I banter the issue further by expressing my remain on the equivalent. At long last, I finish up the paper with certain comments about the entire issue and an intrigue for mental soundness and rational to win in these disturbed occasions. The discussion over Gun Control is basically between the individuals who refer to the natural rights revered in the constitution concerning singular freedom and the privilege of the person to possess whatever the individual wants if the exchange is as per the law. This is the side of the individuals who guarantee that they reserve an option to claim weapons and subsequently any endeavors to grab away these rights is commensurate to denying them the rights that are ensured by law. One the opposite side is the individuals who call for end of weapons and point to the expanding paces of wrongdoing and murder as cases of possessions of firearms going crazy. Since the issue is so troublesome, it is appropriate to inspect the writing encompassing it to set up the contentions set forward by each side. In the first place, to begin, one needs to comprehend the issue and its centrality to American legislative issues To cite from a book by a notable master on the issue, â€Å"Few breaks in American life run as profound or as wide as the gap between weapon rights and firearm control advocates. Inundated with sound and image, the firearm guideline banter has to a great extent been characterized by powerful talk as opposed to considerable activity. Legislators cover themselves in discuss singular rights or open security while lobbyists on the two sides make fate and-melancholy declarations on the outcomes of

Friday, August 21, 2020

The Narrator as Literary Device in “Luck,” by Mark Twain

Imprint Twain utilizes the storyteller as an artistic gadget in his short story, â€Å"Luck.†Ã‚ The writer first uses his own voice to give the story a demeanor of authenticity.â He at that point changes storytellers, expanding on the first quality of credibility to make a second bona fide narrator.â By utilizing the abstract gadget of a first individual perspective for the two storytellers, Twain can control not just the activities that occur in the story, yet he is likewise ready to control the reader’s comprehension of, and their assessment of, the characters and occasions in the story. The storyteller that a writer picks makes the point of view of the story.â The storyteller is seldom equivalent with the writer; in any case, it's anything but an unfathomable event for the two to be identical.â Twain is quickly the storyteller of this story, given that he controls the readers’ viewpoint by proclaiming this story to be a genuine one and not â€Å"a extravagant sketch† (Twain page). He expands this legitimacy by marking his initials to the announcement, consequently infusing himself into the activity of the story.â Because this training is certainly not a typical one in anecdotal stories, in spite of the fact that it was increasingly normal at the time that this story was composed than it is presently, Twain’s â€Å"appearance† in his own anecdotal work gives it a proposal of being a work of true to life. The primary individual storyteller that Twain decides to recount to most of the story is apparently an anonymous pastor, once a â€Å"cornet† (second lieutenant) in the British armed force under a lieutenant-general the principal storyteller gives the pen name Simply by setting the fiction of the requirement for a nom de plume the lieutenant general, Twain has made the recommendation of exacting truth for the tale going to follow.â The subsequent storyteller, be that as it may, is a questionable one. By expressing that Scoresby’s achievement comes exclusively from karma, it is obviously evident that the clergyman’s conclusion would contrast from that of the lieutenant general.â There is some inquiry with regards to why these suppositions would vary, in any event from the clergyman’s perspective.â While it should not shock anyone that Scoresby would absolutely like to portray his prosperity as getting from aptitude, the minister could have one of three explanations behind having an alternate opinion.â All of these reasons stretch out from his insight into how Scoresby came to be an individual from the military.â First, it is conceivable that Scoresby is really an incompetent, yet fortunate, man. The peruser is left to explanation behind oneself whether Scoresby might be that fortunate.â Twain depends on the information that numerous individuals have had astounding karma in their lives, or know about individuals who have had such luck.â By neglecting to make reference to names of real fights and by neglecting to give the â€Å"real† name of the lieutenant general being referred to, the arrangement of occasions may appear to be conceivable. Second, priest may be working from a sentiment of blame that he permitted Scoresby to swindle his way into the military without making some noise about his job in that cheat.â His blameworthy emotions may shading his point of view on Scoresby’s real successes.â After all, having gotten into a military school, it appears to be legitimate that Scoresby may have taken in some commonsense information and abilities regardless of how he came to be enlisted. The storyteller has all the earmarks of being reluctant to recognize this reality, however.â Finally, the pastor may be working from the longing to have his name appended to that of a fruitful man.â By crediting himself for getting Scoresby into the school while simultaneously maligning the lieutenant general’s own aptitudes and information, the minister makes himself increasingly significant in his own military roleâ€at least in his own eyes. Twain utilizes the job of the storyteller as a scholarly gadget for controlling the reader’s point of view of the subject of the story.â By infusing a first individual storyteller into the activity of the story, Twain makes a circumstance whereby the reader’s discernment is effectively manipulated.â Ultimately, in any case, the peruser is left to settle on the genuineness of the story, because of the lack of quality of the storyteller.   In the end, the peruser must settle on the real job of both the storyteller and of the conceivable job of karma throughout Lieutenant-General Scoresby’s profession. Work Cited Twain, Mark.â â€Å"Luck.†  Publication. City: Publishing House, date.

Monday, July 6, 2020

IE The Most International Undergraduate Business Experience

IE: The Most International Undergraduate Business Experience by: John A. Byrne on February 25, 2019 | 0 Comments Comments 1,934 Views February 25, 2019IE Business School boasts the most international student body of any undergraduate business experienceAfter spending three years in the U.S. Navy as a nuclear machinist mate, Benjamin Reid Weber decided it was time to go back to school to get his undergraduate degree. The California-native spent a less than enthusiastic year at the University of Colorado in Boulder when Weber came to the conclusion he wanted both an international experience and a business education steeped in entrepreneurship.He did what many do today: he went to Google and typed in â€Å"top business schools in Europe.† Ultimately that search led him to Madrid and IE Business School, which boasts the most international undergraduate business program in the world and one with a heavy focus on developing an entrepreneurial mindset in its students.  Weber, now a senior and 25, will graduate this year with no regrets. HIs closest friends at school, he adds, are from all corners of the world: Argentina, Holland, Thailand, the United Kingdom, and Zimbabwe. â€Å"The international part of the experience was the appeal,† says Weber, 25, who is working on an energy startup at the school. â€Å"My end ambitions are more on the social side of things and going to school here helped. The classes here are much better based on how you want them to be.†2,100 UNDERGRADUATE BUSINESS STUDENTS FROM 75 DIFFERENT NATIONSMarc Smelik runs the undergraduate program at IE Business SchoolStarting from scratch 11 years ago with a cohort of fewer than 100 students, IE Business School began an undergraduate business program. Today, some 2,100 students from 75 different nationalities are enrolled in the four-year program on the school’s campuses in Madrid and Segovia. Over the next three years, IE plans to increase undergraduate enrollment b y a third to roughly 2,800 students and move the undergraduate program from Madrid’s Maria de Molina area to a 165-meter high campus tower now under construction in the north of the city.But what makes IE’s experience truly unique is that 70% of the students are from outside Spain. Only five years ago, when IE also had a Spanish-speaking version of the undergraduate experience that it has since canceled, students from Spain made up 40% of the enrollment. The school is now aiming to further increase the international student population to 85%, cutting the percentage of students from Spain in half. â€Å"We want to bring it down to 15% because it is an international program in Spain and not a Spanish program,† explains Marc Smelik, associate dean for the bachelor programs at IE. â€Å"For me, 15% is a natural cap for any truly international program.†Ã¢â‚¬Å"Most programs have a vast majority of students from their domestic market,† he adds. â€Å"We a re the most international BBA in the world. So when you come to our program, you’re going to be working in multicultural, multinational teams. This will give you an enormous amount of skills and insight into how you’re going to work in multinational companies or across borders when you graduate.†SMALL CLASS SIZES, A FOCUS ON THE PRACTICAL A RECENTLY REVISED CURRICULUMThe mix of cultures those students bring to the classroom makes IE’s undergraduate program which is taught in English a very different experience. IE says the international student contingent exceeds what students will find in other popular European undergraduate business schools, whether it’s Britain’s Warwick or Manchester business schools, Germany’s WHU Otto Beisheim. France’s ESSEC or Italy’s Boconni.In the U.S., international students are a distinct minority at top undergraduate business schools. At Wharton, they make up 19% of the undergraduate student s, the high-level mark for a top U.S. option. At Washington University’s Olin School of Business, just 4% of the students are from outside the U.S. At Michigan Ross, the number is 2%. At Notre Dame, it’s 6%, while at UVA McIntire it’s 8%.But it’s not only the cultural diversity of the program that many find appealing. What also differentiates the program are small class sizes, limited to 50 students, a focus on the practical versus the theoretical in business, and a recent overhaul of the curriculum that has put an even greater emphasis on entrepreneurship and technology.A LEARNING JOURNEY BROKEN INTO THREE PARTSâ€Å"We’ve created a learning journey so all the subjects hang together and that journey is very visible to all the students,† says Smelik. â€Å"The second part is we combine academic rigor but really focus on practice as well. We have practical courses in marketing, strategy, and entrepreneurship but practice is in every course. About 60% of the professors are practitioners.†IE’s learning journey is broken into three parts: the fundamental courses that cover the basics of finance, accounting, marketing, strategy and HR, then, a series of broadening options in such core humanities subjects as philosophy, history, and communication as well as technology. Finally, there are practical courses that allow students to execute projects and business plans. In the entrepreneurship course, teams of students not only come up with a business plan, but they also implement the idea.Nick van Dam, who had been a McKinsey Co. partner and the firm’s global chief learning officer, was brought into IE to consult on the curriculum overhaul. Van Dam, whose son is now in IE’s undergraduate program, joined IE as its chief learning officer in January. His main role was to provide guidance on exactly what employers expect from their undergraduate hires.â€Å"No one should graduate from a business school w ithout a knowledge of the basics in technology, analytics and big data,† he says. â€Å"If you are too stuck on your curriculum, your graduates will be stuck.† Page 1 of 212 »

Tuesday, May 19, 2020

Analysis Of Homer s Odyssey By Homer - 1202 Words

Telemachus, who is the son of Odysseus was seen to be insecure and immature that had trouble in making decisions in his life. He had trouble coping with the idea of losing his father and letting others to rule Ithaca. It is noticeable from the beginning of The Odyssey, written by Homer that Telemachus finds himself in a complicated situation where his life is seen to be in danger. He is a character of being distance from people. The idea of Telemachus becoming his own father, threatens suitor’s control in Ithaca. Homer describes Telemachus as a teenager who has not found himself and is on a mission to become an adult as his father. Telemachus wants to be seen as a powerful and respected man. Before his mission, Telemachus meets with Athena who gives him courage to go and find his father. The meeting with Athena makes Telemachus more confident in making decisions. His mission to find his father and meeting with different kings and queens changes Telemachus into a secure and con fident man. The people that he met during his mission made a tremendous change in his life in becoming more than he expected. Before meeting with Athena who came to Telemachus in a form of Mentes, Telemachus was an insecure and distant from people. He has no idea what is happening in his surroundings and does not know what do to in order to make changes in Ithaca. â€Å"Prince Telemachus/ sitting among the suitors, heart obsessed with grief/he could almost see his magnificent father, here†¦Ã¢â‚¬  The suitors wouldShow MoreRelatedAnalysis Of Homer s Odyssey By Homer1095 Words   |  5 Pagesused in Homer’s Odyssey is the digression. The digression is departure from the main storyline that does not alter the action of the story, but adds a layer of sentimental content to the plot which usually helps underscore themes central to the story. The digressions in the Odyssey are meticulously written with great attention to detail just like the rest of the epic, and they truly help readers grasp the important aspects of the story. The liberal use of digression in the Odyssey helps build a vividRead Mo reAnalysis Of Homer s Odyssey By Homer2018 Words   |  9 PagesThe Odyssey by Homer is more light in tone than the Iliad, of the same author: The good wins while the evil is punished. Even though the gods are still strict, the relationship between Odysseus and Athena is a more sincere and equal a relationship than between God and Man in the Iliad. Odysseus is distinguished not only by his bravery, but largely by his intellect and cunning. He is the type of resourceful man whom never gives up, thinks of the causes, is reverent and never gives in. The Odyssey isRead MoreAnalysis Of Homer s Odyssey, By Homer915 Words   |  4 PagesThroughout the Odyssey, the hero, Odysseus is portrayed in two different and contradicting lights: the wise hero and the capricious leader blinded by his own pride. The epic writer, Homer, embodies the theme of hubris throughout Odysseus’ journey home. The idea of hubris, a trait of excessive pride, significantly develops personalities of charac ters within The Odyssey, and Homer ultimately creates a statement about excessive pride. The dual portrayal of Odysseus leads the reader to ultimatelyRead MoreAnalysis Of Homer s Odyssey By Homer Essay1479 Words   |  6 Pages The word â€Å"Family†, according to Merriam Webster, is thought to be a group of people brought together by common affiliation. The same cannot be said for the culture in the Odyssey by Homer. In the Odyssey, Odysseus is trying to get back home from fighting in the Trojan War. He has been away from home for almost 20 years longing to just be reunited with his kinfolk. Along the way, he comes across many obstacles that hinders him from reaching his home and family in in Ithaca. Luckily, the memoriesRead MoreAnalysis Of Homer s The Odyssey 1483 Words   |  6 PagesViolence in The Odyssey Violence in Literature can take any form, whether it be natural disaster like and earthquake or a human based disaster like war (Campbell). In Homer’s The Odyssey both types are found†¦ whether it’s Odysseus’s hardships like making it home or dealing with the wrath of the god Poseidon. Every violent scene has its own reasons, some are more reasonable than others. For instance, the gods were angered by the disobedience of the mortals, this is more reasonable than the killingRead MoreAnalysis Of Homer s The Odyssey 795 Words   |  4 Pages Odysseus Epic Hero In the Epic, â€Å"The Odyssey, spoken by Homer, conveys a heroic tale of an epic hero named, Odysseus, who faces many challenges as he sails to get home. One of the tasks Odysseus faces is, The Sirens, who challenge Odysseus s will power. Another challenge Odysseus encounters is, â€Å"The Cyclops, who torments and slaughters some of Odysseus s men due to his curiosity. One of the hardest threats he had to confront was, â€Å"The Land ofRead MoreAnalysis Of Homer s The Odyssey1636 Words   |  7 PagesGreek society, Homer’s The Odyssey provides a detailed insight into the values of this intricate culture. In particular, this epic discusses the ways in which the deathless gods influence the fates of the mortals. The overall impact of the gods’ power is the mental straining that emerges from the unrelenting conflict of man versus immortal. Likewise, the actions and misfortunes of others also catalyze this extremely significant and powerful mental battle. Homerâ€⠄¢s The Odyssey reveals the values of ancientRead MoreAnalysis Of Homer s The Odyssey 1128 Words   |  5 Pages The Odyssey shows a lot of different stereotypes for women throughout the book, taking action to get what they want. Odysseus is trying to get back home after ten long years since the fall of troy, and his son is going out to find him. Throughout the book Odysseus meets lots of woman who vary in personality. He meets woman with the stereotypes: â€Å"mantis†- dominant, eats its mate, destroys to gain power, feared by many. â€Å"Damsel in distress†- persecuted maiden, woman placed in a dire predicament requiresRead MoreAnalysis Of Homer s The Odyssey 1455 Words   |  6 PagesMarch 4th, 2016 Odysseus’s Voyage from Pride to Modesty In the Odyssey, Homer portrays Odysseus as a strong, courageous leader who not only uses his physical strength, but also, his wit to problem solve and defeat his opponents. While Odysseus possesses many valuable traits that help him become the great leader he is, he also has one major character flaw--his hubris. Through his long trek back home to his wife and estate in the Odyssey, we see Odysseus slowly grow as a person and become slightly moreRead MoreAnalysis Of Homer s The Odyssey 1240 Words   |  5 PagesOdyssey Character List 1) Agamemnon - (ag-uh-men-non) In Greek legend, he was the king of Mycenae or Argos. When paris (Alexandros), son of King Priam of Troy, carried off Helen , Agamemnon called on the princes of the country to unite in a war of revenge against the Trojans. 2) Alcinous- (Al- KIN-oh-us) In the Odyssey, he was the king of Phaeacians. He offered Odysseus hospitality in his island kingdom of Scheria. Alcinous hears the story of Odysseus wanderings and provides him with safe passage

Wednesday, May 6, 2020

The Influence of Realism and Naturalism on 20th Century...

The Influence of Realism and Naturalism on 20th Century American Fiction After World War I, American people and the authors among them were left disillusioned by the effects that war had on their society. America needed a literature that would explain what had happened and what was happening to their society. American writers turned to what is now known as modernism. The influence of 19th Century realism and naturalism and their truthful representation of American life and people was evident in post World War I modernism. This paper will try to prove this by presenting the basic ideas and of these literary genres, literary examples of each, and then make connections between the two literary movements. Realism Modernism not only depicted†¦show more content†¦Literary naturalism invited writers to examine human beings objectively, as a scientist studies nature (Am. Lit. Comptons). In portraying ugliness and cruelty, the authors refrained from preaching about them; rather they left readers to draw their own conclusions about the life they presented. Generally, these authors took a pessimistic view to portray a life that centered on the negative part of mans existence. When dealing with society directly, naturalists generally detailed the destruction of people without any sentiment. To do this, they wrote more open about societys problems in a more open manner usually using nature as a symbol for society. Naturalistic literature, like! realistic, served as a catalyst for change but, in contrast, was a little more like propaganda. Even though only twenty years may have separated them, the transformation from realism/naturalism to modernism was a long one in terms of how much society had changed. The aforementioned rapid change in American society and Americas relation with the rest of the world left America in disarray. After the first World War, American society was divided and left without definition. This called for a new age of literary expression to co ntrol and document the isolationist fears, corruption, and disenchantment (Bradley 1339-1340) caused by the war. Authors looked to explain their generation and to respond to theShow MoreRelatedRealism in 19th Century American Fiction1014 Words   |  5 PagesREALISM IN 19th CENTURY AMERICAN FICTION The 19th century is considered to mark the origin of realism as a literary movement in the United States. American writers following the era of change in American life, moved steadily from Romanticism towards Realism, which was to lead the next step of Naturalism. The process was gradual, reflecting the periodic fluctuations in the history of American society. In this process, the Civil War provided a dramatic point of cleavage. In 1865 at the end of theRead MoreModernism in the Old Man the Sea3759 Words   |  16 PagesSea† Introduction: 1. The definition of Modernism 2. The definition of Realism 3. The definition of terms 4. The significance of the study Chapter one: 1. The theory of Modernism 2.1. Stream of consciousness 2.2. Internal monologue 2. Realism as a literary technique 3.3. Internal realism Chapter two: 1. the implication of American modernism through the main characters â€Å"Santiago† †¦ 2. The implication of stream of consciousnessRead MoreNaturalism Literary Period2601 Words   |  11 Pagesmany in bustling developing cities suffered from poverty and its poorly prevented consequences. The American naturalist movement was important due to the introduction of themes involving popular apprehension during this time period including; man vs. nature, man vs. society, sex trade, wasted potential due to uncontrollable forces, and man’s animalistic features such as basic instincts. Naturalism is a literary movement that developed into a literary style consisting of determinism, objectivity,Read MoreNaturalism : The Great. Who Has Read American Literature1368 Words   |  6 PagesNaturalism the Great Anyone who has read American literature will know of the significance of naturalism as a literary genre in American literature. Merriam Webster’s definition of Naturalism is as follows: A theory that art or literature should conform exactly to nature or depict every appearance of the subject that comes to the artist’s attention, specifically a theory in literature emphasizing the role of heredity and environment upon human life and character development. Naturalism went fromRead MoreNaturalism As A Literary Genre1367 Words   |  6 PagesAnyone who has read American literature will know of the significance of naturalism as a literary genre in American literature. Merriam Webster’s definition of Naturalism is as follows: A theory that art or literature should conform exactly to nature or depict every appearance of the subject that comes to the artist’s attention, specifically a theory in literature emphasizing the role of heredity and environment upon hum an life and character development. Naturalism went from being a movement in theRead MoreHistory of the Development of the Short Story.3660 Words   |  15 PagesElements of The Short Story. 1.1.History of The Development of The Short Story. 1.1.1.Early Forms.Origins. The short story refers to a work of fiction that is usually written in prose, usually in narrative format. This format or medium tends to be more pointed than longer works of fiction, such as novellas (in the 20th and 21st century sense) and novels or books. Short story definitions based upon length differ somewhat even among professional writers, due somewhat in part to the fragmentationRead MoreJack London Essay1251 Words   |  6 PagesJack London, an American author known for his thrilling adventure stories, showed the world that even an exciting story that takes place in exotic settings can include all the intricacies of great literature. This is seen in many of his stories with the implementation of symbolism, many times a recurring theme in his work. Also, London used many ideas of the day such as Darwinism and Spencerism in his writings in order to better portray his views. However, perhaps one of the most telling signs thatRead MoreAgency Of Punishment And Hedda Gable r1914 Words   |  8 Pagesto be executed. In Henrik Ibsen’s play Hedda Gabler, the protagonist, an aristocratic woman from prosperous 19th century Norway, asserts her freedom from societal oppression by killing herself. Considering the socio-economic and cultural differences of these female characters, how could their ends be so similar? In this essay, we’ll discuss why these late 19th century, early 20th century authors chose to make suicide, or the desire for death (or other drastic behavior), agency for their female charactersRead More American Literature: Kate Chopin, and Mary Eleanor Wilkins Freeman1506 Words   |  6 PagesOver the years American Literature has become an important part of the American history. In the other hand, it is really important for people to study the significant of the American literature, because in particular is associated with influence of the American culture. People should know more about their culture, because it is the place where they are living in. Literature was brought to the United States from the European culture. The American literature started to develop during the antebellumRead MoreA Brief Introduction to American Literature3396 Words   |  14 PagesIntroduction American literature, to my eyes, like American history, although short, however, still full of glories and shining masterpieces and writers. Those American writers, while conquering this wild America, also had conquered the great field of American literature. From its first imitative activities to innovative attempts nowadays, American literature gradually gains its unique style, theme and form, and I ¡Ã‚ ¯m always excited to see their works are more and more America in its true sense.

Impact Of Technology On Marketing In Today’s Business Environment

Question: Discuss about the Impact Of Technology On Marketing Research In Todays Business Environment. Answer: Introduction Technology has a great impact on the subject ofmarketing research along with every other speciality in the trade. In marketing, the impressions of technology are very wide spread. In the context of current business, organisations are tasked with dealing more marketing possibilities than before and customers are having more combined marketing figures that they had in the past. From the organisational view, the ability of collecting and organising data has completely changed. They have now more channels to reach customers and also gained various formats of advertising assets. This report will outline the impact of technology on themarketing research of business. It will portray how a market research firm such as ResMarket Pty could adopt new technologies in order to enhance their marketing research operations for their customers and to remain competitive in the market. The study will also identify what benefit the stated company would get if they adopt modern technologies. Impact of technology on market research Technology has completely altered the business presentation in the current business context. From the examination of e-mails to proof-reading a business exhibition, everything has changed. Improvements are helping associations to become more effectual and responsive (Irwin, 2007). The internet has changed the products and services available to the customers in a very big way. Internet is allowing organisations to promote their products and services to the customers in many ways (Gottinger, 2016). With the availability of big data collaborated with variety of digital media channels, now offers a substantial opportunity to marketing professionals. Here are the major ways that technology has impacted market research: The intervention of social media: Social media stages such as Facebook, Twitter, LinkedIn and Google+ have enhanced the stage in which marketing study is accompanied. It is developing an environment that harvests unfiltered feedback (Hamersveld and Bont, 2007). Implementing social media advertisement could help ResMarket Pty market researchers to collect information about various services from huge audiences. Utilising social media for market investigation will also improve the information attained from the target marketplace. Improvements in data collection: with the improvement in technology, there is now a continuous stream of new software to gather statistics. Outside the traditional approaches of collecting data such as focus sets, discussions, paper surveys, technology allows market investigators to be much more targeted in what they calculate (Earls, 2012). As for illustration, a mood-sensing retail method is personalising the shopping practice of the customers and is a powerful tool for the retail commercial to enhance the market share. Enhanced data analysis and big data research information: With a variety of options to gather information, the ability to examine that data is also important (Hamersveld and Bont, 2007). Technology is making the data analytics easier. With better analytics, ResMarket Pty can solidify the customer relationship management. The gathering of a large quantity of data from online and offline delivers market investigators with a huge work to analyse and frame the approaches with accurateness (Macer, 2012). But, the researchers of ResMarket Pty can feel more confident in analysing data with the implementation of big data information approach. Technology has had a noteworthy influence on how to progress the market research with the progressive abilities and an advanced method to data. Technology is making the job easier for the market researchers. Challenges in adopting technology It is evident that implementing new technology in business operations also brings some disadvantages. But the management of business enterprises has to make sure that the benefits overshadow the drawbacks. Some of the difficulties could comprise the initial reduction in the output or push back from the workers (Macer, 2012). Introducing technological change into ResMarket Pty delivers a different set of challenges to its management. However, management of the stated firm must be equipped with better education and experience in order to guide the technology development and its implementation. Adoption of any new technology comes out with a comparison of costs and benefits. The major challenges in adopting technology are lack of vision, lack of leadership, lack of money and infrastructure. It is important for ResMarket Pty to develop an appropriate vision for its technology adoption. Identifying the right areas for development is very crucial. The stated firm must start with small, focused implementation instead of trying one tool to solve all the issues (Mills, 2014). The firm must be as translucent as possible when it is about investigating new technologies as hiding will assist to aggravate the employees and users further (Cruz-Cunha, 2009). It is also important to remember the vision the firm has crafted for the technology implementation. Regular process monitoring is one of the biggest keys for successful meeting expectations. It will be beneficial for the ResMarket Pty if they communicate success and areas of improvement with their executives. Benefit of adopting technology Implementing modern technology can create high benefits for ResMarket Pty. However, the strategy requires the enterprise to abandon the technologies that never fully operationalized. The advantage of modern technology depends on the organisations specific mission. Using information technology, ResMarket Pty can reach a huge audience with just clicks of a button. Networked technologies give millions of internet users instance access to each other and this opportunity could be exploited by ResMarket Pty to get their services in front of the audiences (Abdullah and Aimin, 2015). Technology will also allow ResMarket Pty to respond quickly to the changes in the market. Different markets could be targeted with different style of promotions using digital technology without any prohibited costs linked. Though adopting modern technologies can be a source of expense to a business, but it a powerful method of eradicating bigger costs in business operations (Abdullah and Aimin, 2015). Social med ia platforms deliver an inexpensive stage that completely replaces the both international calling and video conferencing. There are many advantages waiting at the door of an enterprise if the implementation of technologies is done in an effective manner. Conclusion It has been found in the study that implementing modern technology can create high benefits for ResMarket Pty. However, the strategy requires the enterprise to abandon the technologies that never fully operationalized. The advantage of modern technology depends on the organisations specific mission. The study identified that modern technology has developed the narrative of gathering respondents globally. It has enabled the option of looking into real-time events of an organisation anytime anywhere. References Abdullah, A. and Aimin, W. (2015). Building a framework for market orientation impact on radical and incremental marketing innovation research. The International Journal of Management Science and Business Administration, 1(2), pp.71-83. Cruz-Cunha, M. (2009).Handbook of research on social dimensions of semantic technologies and web services. Hershey PA: Information Science Reference. Earls, M. (2012). Social: the new space for market research innovation.International Journal of Market Research, 54(2), p.285. Gottinger, H. (2016). Innovation, Dynamics of Competition and Market Dynamics`.Archives of Business Research, 4(1). Hamersveld, M. and Bont, C. (2007).Market research handbook. Chichester, West Sussex, England: John Wiley Sons. Irwin, K. (2007). Theatre, Performance and Technology: The Development of Technology in the Twentieth Century (review).Modern Drama, 50(3), pp.453-455. Macer, T. (2012). Developments and the impact of smart technology.International Journal of Market Research, 54(4), p.567. Mills, R. (2014). The value of networks in bringing materials research and innovation to market.Translational Materials Research, 1(2), p.020202.

Tuesday, April 21, 2020

Purchasing A Small Business Essays - Corporate Finance,

Purchasing a Small Business Purchasing a Small Business Outline I. Deciding to buy A. Why buy a small business? B. Starting out-the nine steps C. Initial details to consider 1. Are partners needed? 2. Economic factors 3. Is the location acceptable? 4. Tax strategy II. Where to start A. How much income is needed? B. The "Thirteen Steps" to acquiring a business III. Locating a potential purchase A. The Acquisition Plan B. Beginning the search-who can help? III. Negotiating a purchase price A. Valuation of a small business 1. Why do a valuation? 2. Choosing the method that is best for your situation 3. Some different methods of valuing a business a. Ability-To-Pay Method b. Discounted Cash Flow Method c. Excess Earnings Method B. Calculating goodwill C. Setting the purchase price D. The letter of intent IV. Finding the initial capital A. Sources of financing 1. Traditional sources 2. Nontraditional sources B. Guaranteed loan programs V. Closing the deal 1. Get a lawyer 2. Audit review 3. The closing VI. The rewards of working for yourself The decision to purchase a business of your own is not an easy task. There are many things to consider before the final decision is made. First of all, exactly what do you want to accomplish? To make millions of dollars, right? Or is it to have the freedom of being your own boss? Whatever the reason, you must be sure that it is something that you are ready to devote an exorbitant amount of time and energy into and that it is something that you really want. Otherwise, you might be stuck doing something that you hate. If you are ready to commit then you must ask yourself just how far will that commitment extend. How much of your own time, energy, and money are you willing to sacrifice? After the decision is made, the acquisition of a small business can be summed-up into nine steps, in which most will be elaborated upon later. "These are the nine steps to any business acquisition, regardless of its size or industry: 1. The search, locating a business available for sale. 2. Identifying alternative candidates. 3. Valuing the business. 4. Negotiating a price and terms. 5. Investigating the company. 6. Preparing the business plan. 7. Sourcing the financing. 8. Preparing the closing documents. 9. Managing the transition period." (Tuller, 10) Some considerations that cannot be avoided when purchasing a small business include: the question of needing a partner, the current economic factors, considering alternate locations, and developing a tax strategy. When debating whether or not a partner is needed or wanted, you need to know if you're going to need additional equity as well as sharing the risk of failure. For these reasons, a partnership seems to be a great idea, but there are also many cons that should be recognized. Having too many partners can alter the ease of decision-making, shared liability can cause obvious problems, and sharing profits means less for you. Added to this, getting out of a partnership can be very difficult. Evaluating the current economic factors simply means to know what you are getting into. Be sure to have some knowledge about the business itself and it's market. Know how to make and sell the product efficiently and in a service industry, be sure to know the current and correct way things are done-sometimes they are not one in the same. Location is key. "Location of the target can be a major determinate in both the financing of the deal and probable success in managing the business after closing.There's no sense spending time, effort, and money on a target located in the wrong place." (Tuller, 12) Along with this, the personal strife of having to travel a great distance to get to work can be very frustrating. So, be sure that the location of your potential business is profitable in every way. One the greatest minds of the 20th century, Albert Einstein, once said, "tax is the most difficult thing in the world to understand". Unfortunately, with the ever-changing laws, that problem gets worse every year. This means that you should have knowledge of the current tax laws. "'You will have a unique opportunity to make decisions on exactly how much money will change hands, and how I will allocated on the payment schedule."(Smorgenburg, 112) Maximizing profit for both you and the seller can only be done through proper knowledge of tax law, if you are not comfortable handling this alone, a consultant might not bad a bad idea. After all of the above is settled, the next thing to figure is the amount of initial income is required. Not only the income required to purchase the entity (which will be elaborated upon later), but also the amount of money that you need to survive for the years to

Monday, March 16, 2020

A Sample of Amateur Writing

A Sample of Amateur Writing A Sample of Amateur Writing A Sample of Amateur Writing By Maeve Maddox At a recent writers’ conference I heard a successful self-published author say, â€Å"Readers are not looking for great writing; they’re looking for a great story.† Does that mean that taking pains over grammar, diction, and syntax is a waste of time? Certainly not! Just because readers are not looking for â€Å"great writing† doesn’t mean that novelists shouldn’t be expected to produce good writing. Few writers have what it takes to produce â€Å"great writing,† but even a great storyteller requires professional writing skills to get the story across to the reader. The difference between amateur writing and professional writing is rewriting. Here is an extract from a self-published work. The fact that the book was self-published is not so important as the fact that the author published it before it was ready. Here the author describes a church interior: It had hat shelves and coat racks along both sides. There were double doors leading into the sanctuary, which was plain but neat. There was a carpeted main aisle that ran from the doors to the altar. There were neat rows of oak pews on both sides of the aisle. Secondary aisles ran along both sides of the church between the pews and the windows. On the raised platform in front, there was an altar, a lectern, and behind that were two rows of chairs for the choir. There was a fairly new piano on the left side of the platform The excerpt contains ten clauses, eight of which have was or were for the main verb. It contains 101 words, eight of them repeated at least once: aisle/s (3), pew/s (2), altar (2), rows (2), doors (2), platform (2), sides (3), neat (2). Of the seven sentences, four begin with There and one begins with It. The sentence that begins, â€Å"It had hat shelves,† produces a double take in the reader because the â€Å"had hat† looks like a typographical error. One paragraph like this every hundred pages might not trouble a reader, but this sample is typical of the book. Word choice is unimaginative, and passages abound that contain nothing to connect the scene to the story. Here is a description written by a professional novelist (P.D. James). The setting is the interior of a clinic for mental patients in a building that used to be a Georgian mansion: Behind the reception kiosk and with windows facing the square was the general office, part of which had been partitioned to form a small filing-room for the current medical records. Next to the general office was Miss Bolam’s room and, beyond that, the E.C.T. suite with its treatment-room, nurses’ duty-room and male and female recovery bays. This suite was separated by a hallway from the medical staff cloakroom, clerical staff lavatories and the domestic assistant’s pantry. At the end of the hallway was the locked side door, seldom used except by members of the staff who had been working late and who did not want to give Nagle the trouble of undoing the more complicated locks, bolts and chains on the front door. I’m not holding the second passage up as â€Å"great writing.† It resembles the previous passage in some ways. The word room–alone and in compounds–occurs five times; door and hallway occur twice each; was is used four times. But what James does that the other writer doesn’t do is vary language and syntax and relate the description to the story and the characters. The first writer could have done the same thing. Whether readers are looking for it or not, few novelists are capable of producing great writing. Anyone who aspires to publication, however, should know the difference between amateur writing and professional writing. It’s revision. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:100 Whimsical WordsDifference between "Pressing" and "Ironing"January 1 Doesn't Need an "st"

Saturday, February 29, 2020

The changing nature of competition within the global pharmaceutical Assignment

The changing nature of competition within the global pharmaceutical - Assignment Example The nature of the competition in this field has also been in a constant state of revolution along with its changing entities. While, in the 1960’s regulatory controls were held on a lighter end, due to rapid expansion of the industry along with the medical practitioners insensitive to the price entity; on the other hand, the industry demographics shifted in the 1970’s following a series of events, to constitute an environment that was ruled by strong regulatory bodies and increased patent protection. This is just the example of how industry shifted over a period of two decades alone. Over this period the competition started to get a boost through introduction of generic medicines competing on price. This entity of generics had a major impact on the level of competition in the pharmaceutical industry in terms of providing incentives and a race to market. In other words switching to generics is one of the most common and convenient ways to save cost. They are even being u sed as fist line treatment options with patent drugs used only once they fail. This also presents with it increased rivalry and competitiveness within the industry. Such challenges have been attempted by the organizations to counter using various strategic responses such as disease management initiatives or demonstrating added value offerings of the drugs in terms of various related entities. Porter’s Five Forces Analysis: Threat of Substitutes: When it comes to the pharmaceutical industry, the primary threat that the companies is faced with is of Generic Brand Medication. However, they may be countered through the factor of patents. Other than that, companies in the pharmaceutical industry can also be faced with threats from Complementary Alternative Medicine and alternative medicine which could serve as substitutes; with alternative medicine would serve as a substitute even more so based on the fact that it is not influenced by the pharmaceutical industry (What is CAM?). Th reat of New Entrants: The pharmaceutical industry is an industry that has exponentially high barriers to entry making the threat of new entrants as being relatively low. A few of such barriers are the great costs required to enter the industry, extremely high Research and Development investments, costly and time consuming production process, which combined with strict government regulations and patents makes it really hard for anyone to initiate an entity in this field be it even the big bees. Also, the established firms in this industry are strong enough and well differentiated along with having a loyal customer base making it extremely hard for anyone to develop a brand name and get it recognized (Pharma: Through Porter's Eyes, 2004). Bargaining Power of Suppliers: In terms of the supplier side of the pharmaceutical industry, we see that it constitutes of various entities such as raw material producer and suppliers, local- co-marketing partners, internal labour and even the patien ts for clinical trials etc. When it comes to the threat presented by the supplier side in terms of their bargaining power we see that though all the suppliers present with themselves varying degrees of threat, but it is no more bigger than the threat presented by any such suppliers in other industries either. So, we can say that though there is some extent of threat present, but it is not that exponentially high. Bargaining Power of Buyers: The biggest buyer of the pharmaceutical industry is the government sector and it is one that can impose pressures on the pharmaceutical companies to achieve their own purpose. In addition to that, big hospitals and drug stores can pressurize the company to lower its prices provided

Wednesday, February 12, 2020

Billy Elliot Essay Example | Topics and Well Written Essays - 500 words

Billy Elliot - Essay Example In the scene, he tap dances away his frustration to the music of ‘a town called malice’ by the jam. Dancing appears as a vocation for Billy as he fights stereotypes from his father and brother to pursue dancing rather than the coalmining embraced by his family. Billy’s tap dance scene is significant as the dialogue between the four characters in the scene collide. The scene witnesses Billy’s brother, father, himself, and Mrs. Wilkinson. The dialogue of the four characters on Billy’s future informs the audience much about them. Mrs. Wilkinson and Tony hurl abuse at each other showing both their concern and love for Billy, although from varying perspectives (Daldry). Their abuse shows that they both care for Billy’s future albeit from their own narrow views of what he should become and pursue. Both characters are frustrated about each other’s view on Billy’s future yet they all want the best for him. The scene opens up in the kitchen which provides the audience with a claustrophobia feeling. This setting is vital in displaying Billy’s internal conflict at the time. He struggles to deal with societal and familial expectations placed on him. Mrs. Wilkinson, his dance teacher expects him to becom e a potential success while he also gets tasked with caring for her grandmother suffering from dementia. He also struggles against the gender role stereotypes entrenched in society. The camera shots during the scene also indicate the difference in class and discourse between Billy and the three adults at the table. The camera moves back and forth from the high angle of Billy perspective to the eye level shots of the adults. The difference in points of view in the scene represents the discourse on Billy’s perception about himself and what the adults think of him. When Billy tap dances angrily in the scene, it represents that dancing is a vocation for him. His dance alludes to the fact that he can dance his pain away (Daldry). This shows that

Friday, January 31, 2020

Case Study- Democracy and Islam Study Example | Topics and Well Written Essays - 2000 words

- Democracy and Islam - Case Study Example After the overthrow of dictatorial regimes in Egypt, Tunisia, and Libya during the Arab spring, demands for a democratic form of government are also brewing up in the neighboring Arab states. The case study, written by Tessler and Brand in the year 1995, sheds some light on the present events happening in the Arab world as they reflect some repercussions originating from the historical realms of political Islam and democracy. The subject is of vital importance considering the current trend in Arab politics and its implications on international politics at large. The current events occurring in the Arab world have deep connections with the history of democracy and Islam in the region, and can be better understood with regards to the historical trends. According to Tessler and Brand (1995), Islam has significantly grown in its importance in the Arab world. Such sentiments are visible through the more apparent praying and veiling. And many campaigns seem to rake in a lot of support as they reinforce the Islamic banner. Such a support can materialize into successful election of the candidate provided that an electoral poll takes place. However, not all scholars agree with the supposed positive correlation between democracy and Islam. Many scholars argue that democracy and Islam are incompatible. To make a statement about the issue requires serious study into the current air prevailing across the Arab world while also seeking guidance from the theoretical frameworks. Political Islam is usually viewed as a conflicting concept to secularism or other liberal forms of democracy. However, in the Arab world, it is almost impossible to eliminate religion from political systems. The events of the Arab spring demonstrated the need to reconsid er the relationship between Islam and democracy as ideological rivals. Individual protests during the Arab spring grew immensely strong eventually changing the political system from authoritarian to democratic. More

Thursday, January 23, 2020

Can People still rely on knowledge from experts? Essay -- essays resea

â€Å"There is no evidence that scientists always tell the truth, and the chances are that they are only marginally more honest than, say, politicians† (New Scientist) Knowledge can be defined as an organised body of information which through experience, theories and studies help the human mind discover and develop new information. Different forms of knowledge include medical, religious, scientific, and common-sense and these in turn have their own language and status and there is privileging of some knowledge i.e., scientific. Like everything, knowledge is also part of a social construction and in this assignment I will take a look back at the past and compare it to how we handle knowledge in today’s society. By evaluating different forms of knowledge and looking at the evidence given it will become clear that whether we can trust experts isn’t actually the problem, rather it’s that we really have no choice, if we can’t trust the experts and they are not as accurate as they make out, then who can we trust? This is actually quite a scary suggestion. When one hears the word ‘specialist’, one automatically assumes ‘important’, ‘accurate’ and ‘truthful’. One would never have criticized someone in the medical field say thirty or forty years ago, doctors were like ‘God’ and knew best for everybody. Experts being well trained through demanding and rigorous apprenticeships acquire good reputations and credentials and so obviously deserve our respect and trust, no? In the past the answer would have been ‘yes’ as it was only a handful of people who had the opportunity to go to university (mainly men). But in our day and age it is the expectation of nearly everybody to acquire a degree, and it has now become the ‘norm’. We have a society in doubt and not knowing who they can trust. This can be seen by book sales and search results on the Internet, the desire to acquire knowledge must mean we are less confident in believing the professionals. For example TV05 shows an increase in visitors to natural health clinics for advice on MMR jabs, this does show uncertainty but as one lady commented in the program, there is much more choice and flexibility than the past. But on the other hand, as Tim Smith pointed out, the search for alternative information other than that of an expert may have been solely for verification purposes. â€Å"Perhaps what they really wanted from the exper... ...day’s experts, tomorrow’s fools† (Kate Brown) Moreover, medicine being a key example, scientists constantly change their minds from one day to the next on what is good for us and what is not. One day a pill is prescribed with the best intentions then we find out later that we have put ourselves at risk by taking it. For example, â€Å"Thalidomide was a drug prescribed by doctors to combat morning sickness in pregnant women. Hundreds put their trust in the so-called experts with disastrous consequences. Despite acute denial, we are all now aware Thalidomide causes birth deformities.† (Kate Brown) So, can we trust expert knowledge? It seems very clear that we can’t, but do we have much choice over the matter being another question. References Nature. (London). August17th 1968 (editorial) New Scientist, September 5th 1968, p.497 TV05 Audio Cassette 9 side B Goldblatt, D (ed.) Knowledge and the Social Sciences: Theory, Method Practise, London, Routledge/The Open University http://www.unesco.org/courier/2000_04/uk/doss01.htm#top Dr David Goldblatt DD100 Course Team CoChair Kate Brown, Weald of Kent Grammar School. (www.culturewars.org.uk/2003-01/trustexperts.htm) www.godstruth.org/chap13

Wednesday, January 15, 2020

Adversary vs. Civil Law Essay

The two legal systems in question are the adversary system, most commonly practiced in the United States, and the civil law system, also referred to as the inquisitorial system, most commonly practiced in European countries. Both systems have the same goal; to find the truth. However, each system has a very different path to justice. The adversarial system implies that two parties assume opposite positions in debating the guilt or innocence of an individual. In this scenario, the judge is required to be neutral at the contest unfolding before him or her. The role of the judge in this arrangement is to ensure the trial proceeds according to the procedural rules of trial or due process of law and that evidence entered is done so accordingly. The basis of this approach in criminal matters in which two sides engage in debate and battle about the guilt or innocence of an accused and since each side wants to win, then the debate will foster a critical look at the issues and the evidence to be examined by both parties. See more:Â  Masters of Satire: John Dryden and Jonathan Swift Essay By engaging in this discourse, the truth should emerge as the judge watches on. This means that the roles played on both sides are very distinct. The defense counsel as one adversarial party gather the arguments to defend the client and attacks the credibility and worthiness of the evidence presented. The prosecutor puts forth the arguments on behalf of the state and gathers and presents the evidence pointing that the accused has committed an offense. The judge is the referee and arbitrator on issues related to clarifying what the law is. The judge does not intervene on any side except where procedural fairness is jeopardized by either party as dictated by the Sixth Amendment. In an inquisitorial system, a judge is involved in the preparation of evidence along with the police and in how the various parties are to present their case at the trial. The judge questions witnesses in depth and can even call witnesses to appear while prosecution and defense parties can ask follow up questio ns. The judge plays the central role in finding the truth and all the evidence that either proves the innocence or guilt of the accused before the court. The judge takes on the role of prosecutor and judge in the inquisitorial system. Some other major distinctions is that there are no jury trials in an inquisitorial system and a judge can force an accused to make statements and answer questions. This differs dramatically from the common law and adversarial right not to take the stand in one’s own defense. In my opinion, I prefer an adversarial system. I think it does a better job of protecting the rights of those accused of crime than does the inquisitorial system. One of the key reasons for this is the use of juries in an adversarial system. In an inquisitorial system, judges determine the facts, and then make their decision. Often a small number of judges would make that decision, and perhaps even just one man. In contrast, a jury is made up of 12 people, not always which a llows for a broader range of experiences and opinions, which ought to secure more consideration of what has been proved. Another weakness of the inquisitorial system is the role that the judges play. Not only do they act as the judge and the jury, they will often act as prosecutors. This is a huge conflict of interest, and is extremely harmful to the accused. A judge who is also acting as a prosecutor is not going to be unbiased, and will not act as a neutral decision maker. In an adversarial system, however, the prosecutor is separate from the judge, and appears before the judge like any other lawyer. The United State could never use the civil law system because of Constitutional problems. For instance, to avoid putting responsibility for the search of truth in the hands of judicial agents of the state the Sixth Amendment guarantees the right to trial by jury but of course civil law countries generally do not use juries except for certain countries in capital cases. Other rights include the right to effective council; to testify on his/her behalf; to compel the testimony of others; to confront accusers; and the right to cross examination. The Fifth Amendment privilege of self-incrimination further limits the powers of the states. Good job identifying multiple c onstitutional problems and pointing out where the protections are found in the Constitution. Case in Point: State of New Mexico v Valdez, 95 N.M 70 (Supreme Ct. of N.M., 1980) underline or italicize case name The defendant in this case, Richard Valdez, had been convicted of armed robbery in a district court. He appealed since a fellow inmate, Richard Garcia, had confessed to the crime in front of his former attorney, Alice Hector, who was a public defender. Also present during the confession was Garcia’s attorney, a public defender under Hector, the district public defender. This attorney warned Garcia that Hector was not his attorney and any statement Garcia made would be used at the defendant’s trial and could be detrimental to his own interests. Garcia repeated his confession to Hector and indicated his willingness to testify on defendant’s behalf. Garcia later changed his mind and exercised his Fifth Amendment right refusing to testify. The court upheld an o bjection to Hector’s testimony of the confession based on attorney-client privilege. Although Ms. Hector was not directly involved in the representation of Garcia, her staff was, and all information obtained by them was thereby imputed to her.

Tuesday, January 7, 2020

Literary Assignments How Do Memory, Symbol, And Pattern...

10 Literary assignments by: Chance Weston Introduction: How d He Do That? How do memory, symbol, and pattern affect the reading of literature? How does the recognition of patterns make it easier to read complicated literature? Discuss how your appreciation of your summer reading novel was enhanced by understanding symbol or pattern. Memory affects the reading of literature because it allows you make connections and will assist in recognize patterns in the novel. Patterns, in turn, can reveal hidden meanings in the text, for instance, if something is mentioned repeatedly through out the novel that is a large clue that it is of extreme importance to completely comprehending the piece of literature. Symbols reveal to you what text can t and guide you to a more complex and complete understanding of the underlying point the author is trying to make. Understanding of symbols and patterns within the novel catcher in the rye allowed me to better grasp the point that the author, J. D. Salinger, was trying to get across to me. It is u nlikely that I would have been able to grasp the message without the understanding of patterns and symbols and would likely have brushed it aside as a simple short story. Chapter 1 – Every Trip Is a Quest (Except When It s Not) A Quest consists of five elements: 1. a quester, so to speak, or the person who is on a quest. 2. a place to go. 3. a stated reason to actually go there. 4. challenges and trials on the way. 5. a real reason to go there.Show MoreRelatedEthnographic Observation2326 Words   |  10 Pagesgeneral, two kinds of writing: creative and expository. Creative writing tells about feelings, opinions, points of view, things that originate inside the writer. Expository essays tell about facts, things outside of the writer. Essays on literature examine a literary text, a thing outside the writer. Lab reports describe experiments with chemicals and other stuff that really exists and can be measured. 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